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Also cigarette coupons, which were dropped in the 30s following a 'coupon war', returned.J Wix successfully introduced coupons to its Kensitas brand in 1956.Cigarette packets represent an important source of social, cultural and marketing history.There were a huge variety of brands, each with a particular personality portrayed in the packaging and advertising of the time.The star of the Player's Medium packet was bearded sailor known as 'Hero'.The original design, featuring the sailor a lifebelt and the sea, was used until the 1960s.

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(In fact there is no evidence to suggest mild cigarettes are any better for you.). King size cigarettes also went down market and were available in the cheaper brands.

On the top row are two of the most popular cigarette brands of all time: Player's Medium (or Player's Navy) and Wills Wild Woodbine.

Woodbines were cheap cigarettes targeted at the working man. The intricate nineteenth century packet design remained current until the mid 1960s.

In the sixties the two established market leaders, Player's Medium and Wills Woodbine lost out to two new brands.

The most popular cigarette brands of the 60s were Embassy Filter and Player's No6.