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But it's subtle, and of course, few would admit to surfing online dating sites for Chinese women, yet when the only girls they date are Chinese, then the probabilities are in their favour.

Having said that, I'm surprised at what British men, both young and old, generally get away with when talking about East Asian women (Chinese, Japanese, Korean etc.) as well as South East Asian women (Vietnam, Thailand etc.) I've heard my Caucasian friends recommend to their male, single mates that they should date “nice Chinese girls”, with the added bonus that Chinese women are far more sexually open-minded than Caucasian girls.

Aowen Jin, a 36-year-old British Chinese artist, thinks that cultural differences, such as the inability “to say no”, are often misconstrued by westerners as agreeableness, or even misinterpreted by western men as a sign of romantic interest.

In the professional world, Ting Jacqueline Chen, a 28-year-old Oxford graduate, is also battling stereotypes.

Elizabeth Chan, a British Chinese actress, says acting has offered an insight into how society sees Chinese women, calling parts on offer to her “massively stereotypical”.

"It’s rare to see a Chinese character written that is ‘normal’ or ‘well rounded’," says Chan, naming a set of typical roles that include: hard-working businesswoman; exotic, gentle flower; illegal immigrant selling DVDs or turning to prostitution (someone once actually yelled “selling DVDs? In the book The Asian Mystique (2005) the author Sheridan Prasso traced the “exoticism” of East Asian women as far back as Marco Polo’s travels along the Silk Road in the 1200s, in the literature and art it inspired.

Yet this portrayal epitomises what many see as a narrow perception of East Asian (defined as Chinese, Japanese, Korean etc) women.

Elsewhere, in an open letter to the culture minister earlier this year, actors from The British East Asian Artists (BEA) criticised the BBC and other outlets for their cultural stereotyping of East Asians on TV and stage – describing the female parts as “passive and submissive”.

Interestingly, however, many East Asian women aren’t bothered; some even play up to the stereotypes or entertain such fetishes, according to Dr. Indeed, websites like My New Chinese Wife – set up by Chinese women in Hong Kong, the UK and US, promote what it sees as traditional qualities of “Sweet Chinese Brides”, and assist westerners in finding their own. No, not the disease you can pick up when travelling to certain countries.I'm talking about when Caucasian men develop an acute sexual preference for East Asian women – even becoming a fetish, for some.In recent times, America’s wars in Korea and Vietnam have also influenced the popular American psych, spawning narratives like that of Miss Saigon.“And let’s not forget Hollywood’s global influence”, says Dr Sandy To, who specialises in gender studies at Hong Kong University.