Compounding the problem is that "more men than women use the service, with the disparity increasing as they advance in age", and "Men seek sex, while women seek passion." A page on Ashley Madison, entitled "Is Ashley Madison a scam? " addressed some of these issues in an attempt to win over prospective customers and teach them best practices for using the site.Ashley Madison had over 70,000 bots sending fake female messages to male users.More data (including some of the CEO's emails) was released on August 20, 2015.The release included data from customers who had previously paid a fee to Ashley Madison to supposedly have their data deleted.Ashley Madison employs guerrilla marketing techniques to advertise its site.One such technique has been the creation of fake criticism websites filled with ads for Ashley Madison and anonymous testimony that the site is legitimate. Ashley Madison Scams.com" was registered to Ashley Madison owner Avid Life.The site allows users to hide their account profiles for free.
Segal shared an independent report by EY (Ernst & Young) which verified the phase-out.Biderman responded by stating that the site is "just a platform" and a website or a commercial will not convince anyone to commit adultery.In order to qualify, users must purchase the most expensive package, send more expensive "priority" messages to 18 unique members each month for three months, send 5 Ashley Madison gifts per month, and engage in 60 minutes of paid chat per month.A statement denouncing proposed ads was made in 2009 when Ashley Madison attempted to purchase C0,000 worth of advertising from the Toronto Transit Commission (TTC) on the Toronto streetcar system.Biderman offered to subsidize the TTC fare rate to .50 from .75 but the offer was declined.